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Kickstart Communications Toolkit

Thanks for supporting and promoting the Kickstart Scheme, part of the Government’s Plan for Jobs.

The Kickstart Scheme offers enormous potential benefits for employers and young people across the country.

Your support in promoting the scheme is hugely valued.

On this page, you’ll find downloadable assets, suggested social media and newsletter copy, to help your members and audiences – both employers and young people – understand how the Kickstart Scheme could benefit them.



Are you an employer already signed up to the Kickstart Scheme, or an organisation engaging with employers? Why not share how recruiting through Kickstart has helped businesses across the country. By using your own communication channels to recommend the Kickstart Scheme and influencing businesses to sign up, you will help more young people gain valuable job experience, and help businesses flourish and grow by taking on these young people full of energy, new ideas and digital know-how. Download the employer social media resources using the links below.


Help to raise awareness about the Kickstart Scheme with young people who you think could benefit from a Kickstart job. Use the link below to download social media assets for you to use on Instagram, Facebook, Twitter and Snapchat. The download also contains copy, links and hashtags for use on social media and a sample newsletter article.


The UK hospitality sector is really thriving once again as we open up in line with the Government’s roadmap to freedom. This pack has been designed to help you speak to your networks and send a clear message to hospitality employers that Jobcentre Plus is here to help find the right candidates for any role. Please click the link below to download our hospitality briefing pack – design to help encourage job seekers to apply to the sector now.